Walkbooks | $300

1. The Secret to Winning Local Elections (Shhh!)

Canvassing (door-knocking) is one of the most effective strategies to motivate voter turnout in any local election. The reason is pretty simple: while every candidate is expected to face tough conversations, discomfort, or rejection, the willingness to persevere signals courage, humility, and sincerity—what you need to earn people's trust.

2. The BIG Obstacle of Canvassing

You may be wondering, "if canvassing is crucial, why don't more candidates knock on my door?" Canvassing is effective, but the big obstacle new candidates encounter is figuring out which doors to knock on. You can't knock on every door, nor are others door-knocking for you a substitute for your absence. Even narrowing your list to registered voters tells you nothing about who is actually likely to vote. As a result, most candidates end up wasting money mailing fliers with a life span from the door to the trash can.

3. Your Solution: A Walkbook

In local elections, you will have roughly 2 months to canvass effectively—so you must door-knock wisely. To help, we have developed for you a walkbook: a customized list of voters—complete with names, addresses, and key data—designed to guide your door-to-door canvassing by helping you focus on the voters most likely to support you. With a walkbook, you'll know exactly which doors to knock on—maximizing your time and targeting the voters most likely to support you.

4. Your Walkbook

Since every walkbook is tailored for each individual candidate, we offer a free initial consultation. After we chat about your race, our team will analyze the most recent voter data in your district to identify the most strategic doors to knock on. You will then receive a digital, printable copy of your walkbook (PDF) in addition to a customized Google Map to help you navigate your town.

Let Us Help You Win

Questions? Please reach out to me directly at advisory@griffinmajor.com