Walkbooks | Starting at $299

The Secret to Winning Local Elections
Knocking on your neighbors' doors is one of the most effective strategies to motivate voter turnout in any local election. The reason is pretty simple: you show a willingness to hear the concerns of everyday people and how you can help. Every candidate risks facing tough conversations, discomfort, or out-right rejection at the door, but the ability to persevere signals to voters that you have the courage, humility, and authenticity to earn their vote.
The BIG Obstacle of Canvassing
The biggest obstacle of canvassing is knowing which doors matter. You can't knock on every door, and volunteers aren't a good substitute for your absence. Even if you narrow down your door-knocking to "registered voters," you will quickly discover that being registered to vote has little relevance on who actually votes. Without any data analysis, you're pretty much just guessing—which most candidates do. They door-knock at random or resort to expensive mailers whose lifespan is from the front door to the trash.
Your Solution: A Walkbook
In a local race, you only have about two months to canvass effectively. You can not afford to canvass at random or send mailer whose lifespan is from door-to-trash. Instead of wasting time on random doors, you get a precise, targeted list of voters—names, addresses, and key data—paired with a navigable Google Map. Our Walkbooks are built from the latest district voter file to reduce the wrong addresses and wasted effort.
What is Included (Samples at End)
- Two 30-minute strategy meetings: the first to discuss your campaign, the second to review data analysis and targeting.
- A printable, field-ready PDF with names, addresses, turnout data, and customizable question fields to ensure VAN compliance.
- A navigable Google Map with voter addresses and key information.
- A 15-minute follow-up to ensure your tools are working properly.
Next Steps & Pricing
- Schedule your free consultation.
- Pay the flat analysis fee ($299, non-refundable) to begin work.
- Griffin analyzes the voter data and builds your walkbook.
- Meet again to review the results.
- Pay the per-voter fee ($0.25 per voter) based on the final count.
- Receive your PDF and Map by email within 7 days after the second session.
- 15-minute follow-up check-in.
Questions? Reach out to Griffin directly at advisory@griffinmajor.com
WALKBOOK SAMPLE


GOOGLE MAP SAMPLE
